Find UX friction in your checkout before launch
Checkout problems cost money directly: a surprise fee, a confusing shipping option, a form that rejects a valid address. Meerkat sends AI personas from product page to payment step in a real browser, and stops them there, so you see the friction without anyone placing an order.
Last updated 17 September 2026
What a run covers
The checkout template has four steps, which you can edit:
- Find product: can the persona find what it came for?
- Add to cart: are options, sizes and quantities clear?
- Checkout: address, shipping and account choices.
- Payment: the persona reaches the payment step and stops. Personas never enter payment details.
Problems it tends to find
- A total that changes between the product page and checkout, with no explanation of the difference.
- Forced account creation before the customer can see shipping costs.
- Address or phone formats rejected without saying what format is wanted.
- A promo code field that pulls attention away from paying.
- Shipping options whose names don't say how long delivery takes.
The illustrative demo on our home page shows one of these: a nightly price that grows at checkout, caught and turned into a suggested fix.
Careful and impatient shoppers
A Careful evaluator reads every line and notices the fee. A Busy power user skims and notices only what slows it down. A Phone-first regular finds out whether the form works with a thumb. Running all three on the same checkout separates real problems from one shopper's quirks.
Before you run it
- Hosted checkouts on another domain are out of reach. Personas stay on your site, so a checkout that hands off to a payment provider's page ends the run there.
- Use staging or a test store if adding to cart or creating an account changes real data.
- Name the stopping point with "Don't go past" if you want the run to end earlier than payment.
For sign-up and first-run flows, see testing onboarding.
Try it on your own product
Sign up free and you get 10,000 credits, plus 3,000 more every month. A persona run usually uses about 1,000. Or read an example report first: it is a real, unedited run of Meerkat against its own website.